Code of Conduct Advisory
The Council promotes and values the highest standards of ethics and behavior. Any incidents involving employees of the Council acting for personal gain through (but not limited to) the exercise of undue influence with counterparties or fund managers, violations of law, bribery and failure to manage conflicts of interest or similar behavior that may be considered fraudulent is strictly prohibited. Strong action will be taken in case of violations.
The Council advises caution against responding to fraudulent e-mails and Internet postings purporting to be legitimate Council communications and postings.
The Council is aware that its name and that the names of some of its employees are sometimes used to validate different forms of fraud, perpetrated against third parties.
E-mails or letters are sent proposing various schemes such as offering loans, investment opportunities or participation in financial transactions, and/or requiring an advance payment in connection with a transaction supposedly to be made through the Council.
These fraudulent materials use the Council’s name, logo and address, as well as the names of our staff and management from time to time – all without the Council’s permission.
We are currently taking steps to intercept and address such fraud. However, we request you to be alert and always confirm the authenticity of any emails or documents you receive that purport to be from the Council.
We urge you to check to make sure that all communications are legitimate and NOT to send money to any unauthorized individuals or institutions.
The Council is not responsible for the consequences of any such fraud. The Council cannot and will not honor any commitments or promises made by fake employees, impostors or unauthorized individuals.
- The Council never sends emails from Gmail, Yahoo, Hotmail or other “public” email accounts such as live.com;
- We do not contact individuals through LinkedIn, Facebook, Twitter, or other social media;
- All our emails use our email address: @adcouncil.ae and we do not use any other variations (for e.g. @ad-council.ae, @adcouncil-ae.biz, @adcouncil-ae.com).
If you believe that you have been the victim of any fraud, please consider reporting it to your local law enforcement authority.
Please notify us if the fraud involves a misuse of the Council’s name or logo, or the name of any Council employee, or a fake email address or emails purporting to be from the Council.
If you want to notify us of incidents or provide tips relating to fraud or ethics violations or have any questions about these matters you may contact us on a confidential and secure basis at: or leave a message at our ethics helpline 0097126115897. You may also choose to submit this confidential message by written letter to Manager-Compliance, PO Box 61999, Abu Dhabi, UAE.
Online reports will not be traced back to your device. No cookies will be stored or traced. In case of calls, no attempt will be made to determine the number or location from which you are calling. All reports will be considered on a highly confidential basis.
If you choose to identify yourself, your details will be held in confidence to the fullest extent practical or allowed by Law.
Individuals providing information can be fully assured that the details provided will be evaluated and acted upon. Responses will be provided within six weeks at the latest.